The failure to disclose the relationship between the marketer and the consumer would be deceptive unless the relationship were otherwise clear from the context.
~Federal Trade Commission
A recent study shows that 90% of news shows contain stealth advertising. Stealth advertising - product placement, "experts" giving positive reviews of products without disclosing that they are paid by the company that makes the product, commercially influenced content - basically commercials that are not presented to the viewer as advertising.
Article summarizing the study.
Something else I learned: Have you ever seen this video on YouTube?
Paid for by Levi Strauss, for a fraction of what they would have paid for a television commercial.
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